MCLA videos are available on YouTube

[Beta]

Bare in mind, a (successful) commercial is one that successfully targets it's prime audience. Who are the people seeing that video? The people in the stadium...unless they somehow wandered in without knowing what was going on...we'll go ahead and assume that 99% of the people in the stadium were there for the MCLA.

These weren't made for YouTube (my guess), they were made for the people in the stadium. I think the videos were put on YouTube because 1) so we all can see them, and 2) others can too. Out of every 100 people that see those videos on YouTube...we'll say 50 don't know what it is immediately...that's still 50 people that DO know what it is because the videos were put on YouTube instead of not doing it because some people might not know what it is.

[Sonny]

OSUlaxfan, if you are looking for a product to buy, you won't find it in the videos...Sonny has some killer Collegelax shirts though.

Good call O'Leary! I can't pass up the opportunity to pimp the good ole CollegeLAX Shop:
http://www.collegelax.us/shop/

[osulaxfan]

A sucessful commerical is one that targets it's POTENTIAL audience.  

I think there is a bit of contradiction here.  This is a video of "awareness", but it was made for the people that are already aware of the MCLA?  So the MCLA made a video about itself for itself so that it can become aware of itself?  

I don't know if Mr. O'leary went out and did this on his own or if he was under the direction and/or paid by MCLA.

GRTB: it kills people, its in the air, it will be the leading killer in the US, it may be on your dinner plate right now. by the way -- we will release an article in a few weeks and let you know what it is.

And I bought a collegeLAX shirt.  I knew what was being sold.  I looked at the banner ad and there were no questions.  Very nice shirt.  Great design.  Arrived in 2 days.

[Sonny]

Thanks for your purchase!

[Brent Burns]

A sucessful commerical is one that targets it's POTENTIAL audience.  

I think there is a bit of contradiction here.  This is a video of "awareness", but it was made for the people that are already aware of the MCLA?  So the MCLA made a video about itself for itself so that it can become aware of itself?  

I don't know if Mr. O'leary went out and did this on his own or if he was under the direction and/or paid by MCLA.

GRTB: it kills people, its in the air, it will be the leading killer in the US, it may be on your dinner plate right now. by the way -- we will release an article in a few weeks and let you know what it is.

And I bought a collegeLAX shirt.  I knew what was being sold.  I looked at the banner ad and there were no questions.  Very nice shirt.  Great design.  Arrived in 2 days.

Not entirely tied to your recent post.

osulaxfan, welcome to the CollegeLax.us! Nice having you on our message board.

[OAKS]

These weren't made for YouTube (my guess), they were made for the people in the stadium. I think the videos were put on YouTube because 1) so we all can see them, and 2) others can too. Out of every 100 people that see those videos on YouTube...we'll say 50 don't know what it is immediately...that's still 50 people that DO know what it is because the videos were put on YouTube instead of not doing it because some people might not know what it is.

My guess is that they were made for piggybacking on the national championship if/when it's released on TV. High school kids watching quality college lacrosse, wondering, hey, what is this? MCLA? Cool, lemme go check it out online and see what the hoopla is. Then they come across your posts and decide to go play low-level D3. heh.

[John Paul]

The intention for the ads was mostly internal - video boards, our own TV broadcasts and websites, etc. The footage Mike shot can easily be tweaked and the voice over can be changed if we want to use them for a broader audience. Remember that there is one more being produced as well, based mostly on footage from the tournament.

If these do show up in other places in their current form (general websites, other TV broadcasts, etc.), they may not get a crystal clear message across, but they will peak curiosity - something that successful ad campaigns do all the time.

[Beta]

My guess is that they were made for piggybacking on the national championship if/when it's released on TV. High school kids watching quality college lacrosse, wondering, hey, what is this? MCLA? Cool, lemme go check it out online and see what the hoopla is.

Are/would these really be put on nat'l television? If so, that would be hot-fire.

Then they come across your posts and decide to go play low-level D3. heh.

I'm gonna put a scorpion in your tent when we go camping.

[LaxC21]

I think the videos are great, but I do agree a little with osulaxfan on this. I think the current videos are great for what they were created for, but it would be nice to have a marketing piece for each team to be able to use in a presentation to their school or a potential sponsor that helps explain what the league is about, who are the athletes involved, and help bring some credibility to the league in the minds of people outside of the MCLA. I know there is a third video being made and I am excited to see it. Thank you to all who took time to put this together.

[PigPen]

hey can we get that as MP4 file somewhere-so that we can have it on our ipods-kind of a biz card to show to people when the conversation comes up?

[dtrain34]

OSUlaxfan,

Well, well, we appreciate your input because it is always nice to hear from a Buckeye about coming up short. Whether it be at a game or a commercial, who would have more input about not achieving what a group sets out to do than a Buckeye?

You mention the "target audience," a phrase I am sure you have heard intelligent people use when talking about "marketing." The root word in marketing is "market"; since that might be too complex, I will offer this brief description, the forum for people who will view the segment. Another falsity that you are stating as fact, is that the "purpose" of all commercials is to try to sell you something, also not true. If you cannot understand such nomenclature, and have to categorize everything in your brain, think of these commercials as very short films.

These were played on the jumbo tron, during stoppages....Therefore, the "market" was the MCLA tournament championship game, the "target audience" were the people in attendance at said game, and the "purpose" of these short films was to either cause the viewer to reflect and/or to entertain. At the very least you will agree, that they achieved what most "commercials" are for....to pass time during timeouts.

The contributions of those who made the films are appeciated, because they achieved exactly what they were meant to; anyone with any kind of intellect could realize this.

Your contributions on the other hand are not really appreciated, and are limited to ordering a t-shirt and paying for rush delivery. Something all of us here would gladly reimburse you for, so you could take that money and use it towards something useful....like buying a friggin clue.

What kind of "commercial" would you prefer us to show at the game? How about what appears to be a coked-out Lizards defenseman running through an urban area, jumping fences, swinging his stick, and yelling wildly for no apparent reason. Cause if I didn't play lacrosse, I would sure have a good idea what Warrior was promoting there...

[Sonny]

dtrain,

You have an excellent way of making a valid point and then pissing off half the free world.

coked-out Lizards defenseman

Where o where is Mr. Mandible s4L when you need him?

[Adam G]

Well, well, we appreciate your input because it is always nice to hear from a Buckeye about coming up short. Whether it be at a game or a commercial, who would have more input about not achieving what a group sets out to do than a Buckeye?

10 points to dtrain... even I felt bad after reading that

[Campbell]

I think the videos are great, but I do agree a little with osulaxfan on this. I think the current videos are great for what they were created for, but it would be nice to have a marketing piece for each team to be able to use in a presentation to their school or a potential sponsor that helps explain what the league is about, who are the athletes involved, and help bring some credibility to the league in the minds of people outside of the MCLA. I know there is a third video being made and I am excited to see it. Thank you to all who took time to put this together.

I agree with you, but I think even in their current state a team could find these useful for advertising the league to their schools. The fact that they are short and very professional probably suits the teams of this league when dealing with Club Sports directors who probably don't want to waste a lot of time hearing a pitch from one of dozens of clubs at their school.

After watching the videos again I think future videos might get the team names on there more clearly. It is easy to pick out Michigan and CSU, but other than the "Noma" black strip on the players face it is hard to get an idea of what teams are actually involved. That can be a big selling point, especially for smaller schools. I know when I was at Texas State, many of the students, and the rec sports people, were pretty impressed that we played teams like Texas A&M, UT, Baylor, Texas Tech. Regardless of those teams' standings in lacrosse, they are the biggest schools in TX and everyone grows up watching them in football, basketball, and baseball. The fact that TSU was Div 1-AA meant that teams like the lacrosse club were the only ones bringing the big schools in regularly for games.

I think that is a big selling point for the league. You can take the best of the best of D2 and D3 lacrosse and most people have probably never even heard of those schools, probably the same for some of the D1 schools for folks out west. But talk about Michigan, Texas, Oklahoma, UCLA, Florida, etc. and people can identify with that on some level.

[USF-Laxcoach]

Listen to the words.

I listened to the words. And this is what I learned:

1. it's lacrosse
2. 200 teams
3. 9 conferences

This still leaves the question What is the MCLA? is it college? high school? pro? What does it stand for? Who are the teams? Only a couple can be recognized. The MCLA is Michigan, Miami, Boston College, Oregon. The identities of the Universities is will give the MCLA legitimacy and recognizability.

I don't think it is clear. If this were an NFL "commercial" it might work, since people know globally what the NFL is and recognize its players.

It's got 3 eyes, a kick starter and comes in a yellow box. Great, but what is it?

i understand your point, but it actually says "200 INSTITUTIONS", not "teams". and at the end the MCLA logo pops up, and across the top it actually spells out what MCLA stands for.

i would venture to say most high school kids and adults know what "institution" implies. i'm pretty sure "government institution" and "mental institution" do not fit with the images of young guys running around in lacrosse gear!

but look on the bright side, the MCLA at least HAS a commercial of some kind. our women's division is light years behind you. i think both vids are just awesome. kudos to all the men's teams, both div a AND div b!