NLL and ITVN to Launch "LacrosseTV" on January 1st

[Sonny]

NLL and ITVN to Launch "LacrosseTV" on January 1st

The National Lacrosse League and Interactive Television Networks, Inc. (ITVN) have announced the launch of "LacrosseTV," the first 24/7 broadcast network dedicated to lacrosse. LacrosseTV will broadcast live games, archived games and other features to subscribers' televisions over ITVN's internet broadcast network. LacrosseTV is certain to be a destination for all lacrosse fans, players and coaches. Visit www.lacrossetv.com today.

LacrosseTV is scheduled to broadcast at least 20 live NLL games during the 2006 season. In addition, over 150 selected archived games from the league's 19-year history will be available on demand to all subscribers for no additional charge. College lacrosse games and other features are also planned to be included. LacrosseTV can be viewed on any television worldwide that is connected to ITVN's set-top box, and is available for a monthly subscription fee of $9.95 (USD). LacrosseTV is scheduled to be launched on January 1, 2006.

"ITVN is delighted to be the official home for the National Lacrosse League's TV service," said Charles Prast, CEO of ITVN. "We are pleased to introduce a series of IPTV sports networks, beginning with Lacrosse. Sports Illustrated recently described lacrosse as the fastest growing sport in America (April 25, 2005 issue). Lacrosse participation at the high school and college levels is booming. NLL games aired on NBC last season, and ESPN has carried college lacrosse for several seasons. It's the sport of the future, and we're excited to partner with the National Lacrosse League in offering this service to a rapidly growing player and fan base."

LacrosseTV will also include dedicated team channels for all eleven NLL teams, which will air archived games plus team news, blogs and other team information.

"Our partnership with ITVN has created a service for fans unlike any other in sports," said National Lacrosse League Commissioner Jim Jennings. "With the creation of LacrosseTV, our fans can watch more live games than ever before, and can re-live the great moments of past seasons with on-demand game archives. The content is easy for fans to find--each team has its own dedicated channel, with past games on-demand plus news and information on the current season. LacrosseTV, delivered by ITVN, will create a new standard in how leagues and teams offer content to fans. Every team will have its own dedicated television channel, which is unprecedented in sports."

Live game broadcasts on LacrosseTV (all times Eastern)

01/07/06 Arizona at Toronto 7:00 PM
01/07/06 Rochester at Colorado 9:00 PM
01/13/06 Buffalo at Toronto 7:30 PM
01/13/06 Edmonton at Calgary 9:30 PM
01/21/06 Colorado at Portland 10:30 PM
01/21/06 Calgary at Edmonton 9:30 PM
01/27/06 Edmonton at Toronto 7:30 PM
02/03/06 Colorado at Arizona 9:30 PM
02/05/06 Toronto at Calgary 3:30 PM
02/10/06 Rochester at Toronto 7:30 PM
02/11/06 San Jose at Colorado 9:00 PM
02/17/06 Edmonton at Calgary 9:30 PM
02/24/06 Philadelphia at Toronto 7:30 PM
03/03/06 Minnesota at Toronto 7:30 PM
03/04/06 Arizona at Edmonton 10:00 PM
03/12/06 Portland at Colorado 9:00 PM
03/17/06 Calgary at Edmonton 9:30PM
03/25/06 Calgary at Toronto 2:00 PM
04/02/06 Arizona at Colorado 9:00 PM
04/08/06 Philadelphia at Toronto 7:00 PM
04/08/06 Arizona at Calgary 9:30 PM
Schedule is subject to change.

LacrosseTV also provides more than 150 archived games airing continuously and on demand, including the following classics:

1989 Championship Game, Philadelphia vs. New York
1992 Championship Game, Buffalo vs. Philadelphia
2000 Championship Game, Toronto vs. Rochester
2001 Championship Game, Toronto vs. Philadelphia
2002 Semifinals, Toronto vs. Washington
2003 Championship Game, Toronto vs. Rochester
2004 Championship Game, Buffalo vs. Calgary
2005 NLL All-Star Game, East vs. West
2005 Championship Game, Toronto vs. Arizona