NLL signs Reebok deal
Posted: Tue Nov 15, 2005 3:55 pm
NLL signs Reebok deal
Nov. 15, 2005. 02:01 PM
CANADIAN PRESS
CANTON, Mass. — The National Lacrosse League has teamed up with Reebok.
The NLL signed an exclusive multi-year deal Tuesday that made the sporting goods company the official equipment, uniform and footwear provider for the 11-team league.
Beginning in the 2006 season, Reebok will be the exclusive licensee of official NLL apparel including authentic and replica jerseys, and players will be outfitted in Reebok equipment, clothing and shoes.
"Our partnership with the NLL represents a huge opportunity for Reebok to enter the sport of lacrosse," John Frascotti, a Reebok senior vice-president and GM said in a release. "Lacrosse is the fastest growing sport with today's youth, and our new agreement with the NLL provides Reebok with the platform to reach this target consumer."
FULL LINK