LaxTV Forums | A Forum About The MCLA

Posted: **Sun Dec 04, 2005 11:25 pm**

ADRENALIN, INC. DEVELOPS LOGOS FOR L.A. RIPTIDE
MAJOR LEAGUE LACROSSE (MLL) TEAM

Denver, Colo. – November 29, 2005 – Adrenalin, Inc. (www.goadrenalin.com), The Brand Expansion Team for sports organizations, today announced that the company has designed the logo for The Los Angeles Riptide, a new Major League Lacrosse (MLL) team. Adrenalin created the full logo family for The L.A. Riptide, including a primary logo, secondary logo and wordmark. The logos are being unveiled today by The Riptide, which will begin league play in the summer of 2006.

"Adrenalin provided us with ideas that covered a broad range creatively while remaining within specific directional objectives that were established at the outset,” said Todd Howk, Vice President of AEG Creative, which will operate the Riptide franchise. “We feel that the end result is a brand AEG is proud to be associated with and one we feel fans will be excited about."

“In the competitive LA market it is critical, when introducing a new sports brand, that it stands out among the area’s numerous sports franchises,” said Daniel Price, President of Adrenalin. “The Riptide brand is the result of an ideal collaboration between Adrenalin and AEG: The staff at AEG provided great direction and allowed the Adrenalin team to do what we do best - build brands.”

The Major League Lacrosse League was launched in 2001 and now features 10 teams in cities across the United States. For more information about MLL and The Los Angeles Riptide, visit www.majorleaguelacrosse.com.

Posted: **Wed Dec 07, 2005 12:05 am**

I was so not expecting something like that for the logo, i was thinking more of a wave or something.

Posted: **Wed Dec 07, 2005 12:44 am**

I hear you about the wave. That logo would go better if they were the Sharks or Great Whites.

Posted: **Wed Dec 07, 2005 2:17 am**

Darn expansion teams...

Posted: **Wed Dec 07, 2005 2:44 am**

I dislike the logo. I wouldnt buy the t-shirt even though as an LA college student I am adopting the riptide as my de facto MLL team of choice.

Posted: **Wed Dec 07, 2005 11:50 am**

San Jose Sharks anyone?

I think they fell a little short here in the creativity element.

Posted: **Wed Dec 07, 2005 12:20 pm**

Where is the ski boat with Richie? Or Fonzie on waterskies flying over the open mouth?

Actually, this what I wish the focal point of the logo was:

Posted: **Wed Dec 07, 2005 12:42 pm**

That's quite a focal point, Ethan.... :lol:

Posted: **Wed Dec 07, 2005 12:48 pm**

lil lady lax fan wrote:That's quite a focal point, Ethan....

You weren't a fan of the mid 80s NBC hit Riptide? That is the Screamin' Mimie my friend. Also, way to be original with name. Not like there isn't an AFL2 team in San Diego with the same nickname. Their logo:

The Screamin' Mimie does it for me. Sharks are overrated. I mean honestly.

Posted: **Wed Dec 07, 2005 1:00 pm**

KnoxVegas wrote:
lil lady lax fan wrote:That's quite a focal point, Ethan....

You weren't a fan of the mid 80s NBC hit Riptide? That is the Screamin' Mimie my friend. Also, way to be original with name. Not like there isn't an AFL2 team in San Diego with the same nickname. Their logo:

The Screamin' Mimie does it for me. Sharks are overrated. I mean honestly.

Much beter logo, that is funny that they have the same name :lol:

well i guess there management doesnt care that much!

Posted: **Wed Dec 07, 2005 1:05 pm**

As a matter of fact, no I never watched Riptide. Didn't even own a TV back then either. Since I didn't watch much in the way of TV shows it was no big loss.

As for an alternate logo, I think a huge wave crashing over some jagged rocks would've been better than your overused Jaws-esque theme.

Posted: **Wed Dec 07, 2005 1:45 pm**

lil lady lax fan wrote:As a matter of fact, no I never watched Riptide. Didn't even own a TV back then either. Since I didn't watch much in the way of TV shows it was no big loss.

Sorry for your lose.

lil lady lax fan wrote:As for an alternate logo, I think a huge wave crashing over some jagged rocks would've been better than your overused Jaws-esque theme.

Agreed.

Posted: **Wed Dec 07, 2005 5:56 pm**

Wow.. I had no idea that there was a Riptide in San Diego. I can't get over how terrible the idea for that team name (and especially logo) is. Is it that hard to come up with an original team name (at least a team that isn't currently playing)? Is it that hard to come up with a logo that has something to do with your team name? I'd really like to know whose choices these were...

Posted: **Thu Dec 15, 2005 11:52 pm**

Logo is definately a lot worse than the nick-name. I bet more people watch MLL lacrosse than Arena 2 football, so whocares who had the nickname first.

Posted: **Thu Feb 09, 2006 12:50 pm**

Not a particularly fearsome logo..

LaxTV Forums | A Forum About The MCLA

New LA Riptide Logo

New LA Riptide Logo