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By RACHEL KONRAD
AP Technology Writer

SAN FRANCISCO (AP) -- Apple Computer CEO Steve Jobs unveiled a set-top box Tuesday that allows people to stream video from their computers to their televisions.

Apple TV, as the company's latest product is known, is designed to bridge computers and television sets so users can more easily watch their downloaded movies on a big screen. A prototype of the gadget was introduced by Jobs in September when Apple announced it would sell TV shows and movies through its iTunes Music Store.

The product could be as revolutionary to digital movies as Apple's iPod music player was to digital music. Both devices liberate media from the computer, allowing people to enjoy digital files without being chained to a desktop or laptop.

Jobs unveiled the $299 Apple TV during his annual keynote at the Macworld Conference & Expo.

Both devices liberate media from the computer, allowing people to enjoy digital files without being chained to a desktop or laptop.

Campbell wrote:

Both devices liberate media from the computer, allowing people to enjoy digital files without being chained to a desktop or laptop.

Too bad the iCrowd hasn't crawled out from inside their iWorld to notice that similar devices have been on the market for at least the last year and for under $200 as well. The only thing unique about this is that Apple will magically bundle everything in one nice neat package so you can buy everything from them. Is this the end of Pay Per View or On Demand TV? How is Apple going to handle HD programming in a downloadable format without tying up your bandwidth for 12 hours?