They get major coverage. The nation (for the most part) knows about Cal's dominance in rugby. Cal even defeated the best club team (NYAC) in the nation this year.
Here is an article from SI.com last year about the team
http://sportsillustrated.cnn.com/2005/s ... index.html
Here is an article about the status of the team vis-a-vis varsity vs. non-varsity
http://www.goffonrugby.com/EagleEye/eagleeye093004.htm
Two articles on why Stanford would not play Cal in rugby in 2001 (they were afraid they would get injured):
http://cyberbears.org/links/stanfurd/ru ... mails.html
http://www.stanforddaily.com/tempo?page ... 01_article
I love this paragraph especially...
Dear Franck:
On behalf of the University of California rugby program we acknowledge receipt of your March 14, 2001 forfeit of the Cal v. Stanford fixture slated for April 7, 2001 at Stanford. As I have shared previously, my personal disappointment is immense. To cancel a match that has been played through the Great Depression and World Wars is a consequential decision. This unease must also be felt in the Stanford student body, alumni and athletic administration. We were hopeful that respect for this tradition would prevail in your Rugby Foundation meeting of the 10th of March, but are understanding of their position. How can you demand that a team contest a match, if the team doesn't want to? I'm sure it is a position that these proud individuals could never have contemplated.
In addition, the new movie "Flight 93", features an actor playing former Cal rugby player, Mark Bingham.
http://www.sffog.org/marktribute.html