Going beyond all this, BCS schools make such an unbelievable amount of money off of students who don't see a dime from it. I don't blame the kid for getting a piece of the pie.
The NCAA sees collegiate athletics as amateur sport. If they wanted to pay athletes in monetary sums (not scholarships), then it would be professional sport. That's a key difference.
As for the BCS schools making money, a lot of that is used to cover all athletic expenses. Each school in the country is required to fill out a EADA report which states the revenues and expenses. USC just broke even. The University of Miami just got a little over $84,000. When considering that a football program can cost at least $10,000, $74,000 sure isn't enough for all the other sports.
Just because a school won the Orange Bowl, Fiesta Bowl, Sugar Bowl, or Rose Bowl does not mean that they got to automatically keep the bowl money. With the exception of Notre Dame, each school has to split that money among the other schools in the conference. Since Notre Dame is an independent, they get to keep it all...
If you want to check out EADA reports for other schools, go to this website:
http://ope.ed.gov/athletics/search.asp